Reading the Road
Back when I was learning to drive, my instructor always used to tell me to “read the road”. To look ahead, to be aware of distant threats – by doing this I was always able to react for what was coming...
View ArticleBusy Being Busy
Leave her, she’s busy – course she is .. “Busy being busy” more like. Ever noticed when someone simply ignores what really needs to be done and looks for something to react or respond to? E-mails,...
View ArticleTheme without the Park
A good friend once told me that to be effective, any marketing message should be written in a way that an intelligent 12 year old can understand. Spending the majority of my working life in the...
View ArticleAlleyway Sex
Through my consulting work with a number of clients, I’ve started to notice a very common trap which many of them are falling into. Technology firms, whether vendors, resellers, or systems integrators...
View ArticlePreparation
My journey to a client’s office this morning took 4 hours. To drive 60 miles! It wasn’t as if I hadn’t prepared; in fact I had allowed nearly 2 hours for a journey which normally takes me around an...
View ArticleThe Dog’s Gone Senile
There were just two of us that started Neocol back in 2003. I took care of sales and marketing, and my partner took care of the clever, technical stuff. When we began, we didn’t have that much capital....
View ArticleThe Art of Transparency
My good friend Crispin recently sold an unwanted motorbike via eBay. Here’s his listing in full: Here is my unloved Kawasaki KDX 125 for sale – its PINK and GREEN. You need to be a confident person to...
View ArticleUnderstand Me. Understand My Business.
The world is changing at a dramatic pace. Never has there been a more critical time to really understand who your customer is, and how you truly benefit them. I’ve always been fascinated by the...
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Shattering Expectations
Picture the scene. You are the chairman of a major British corporation. You’ve arrived promptly at the offices of a new supplier, eager to hear their pitch for your prestigious business. You hate...
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Smoke and Mirrors
Enron is a name that is synonymous with scandal, corruption, greed and arrogance. Its collapse in 2001 left 20,000 employees out of work and $1.2 billion missing from their retirement funds. In its...
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